High-Strength Nicotine Pouch Portfolio
High-Strength Nicotine Pouch Portfolio
Developed and produced in Europe, our high-strength nicotine pouches (50–75 mg/g) are supplied to partners across global markets.
Our flagship is the Ice Cool line, trusted across many markets for consistent quality batch after batch. It is now joined by BLACK, a 50 and 75 mg/g range built for the same segment. Both lines are made for markets where distribution grows on sell-through and repeat purchase, not on one-off orders — which is what keeps margins predictable for the partner.
Our flagship is the Ice Cool line, trusted across many markets for consistent quality batch after batch. It is now joined by BLACK, a 50 and 75 mg/g range built for the same segment. Both lines are made for markets where distribution grows on sell-through and repeat purchase, not on one-off orders — which is what keeps margins predictable for the partner.
Developed and produced in Europe, our high-strength nicotine pouches (50–75 mg/g) are supplied to partners across global markets.
Our flagship is the Ice Cool line, trusted across many markets for consistent quality batch after batch. It is now joined by BLACK, a 50 and 75 mg/g range built for the same segment. Both lines are made for markets where distribution grows on sell-through and repeat purchase, not on one-off orders — which is what keeps margins predictable for the partner.
Our flagship is the Ice Cool line, trusted across many markets for consistent quality batch after batch. It is now joined by BLACK, a 50 and 75 mg/g range built for the same segment. Both lines are made for markets where distribution grows on sell-through and repeat purchase, not on one-off orders — which is what keeps margins predictable for the partner.
Strength Range
50 / 65 / 75 mg/g
High-Demand Segment
Built for experienced users and strong consumption markets
High-Margin SKUs
Designed for rotation, repeat purchase and revenue growth
High-Strength Portfolio Overview
Bloody Orange
NON-REGULATED MARKETS
Tropical Blast
NON-REGULATED MARKETS
Sweet Raspberry
NON-REGULATED MARKETS
Mint
NON-REGULATED MARKETS
EVILBERRY
NON-REGULATED MARKETS
FREEZE MINT
NON-REGULATED MARKETS
RASPBERRY
NON-REGULATED MARKETS
COLA
NON-REGULATED MARKETS
ULTRA MINT
NON-REGULATED MARKETS
Efficient SKU Structure
We recommend launching with a focused selection of 4–6 SKUs to establish clear positioning and accelerate sell-through.
The initial range should include best-performing flavor profiles such as our mint line, combined with clearly differentiated strength formats, enabling fast product adoption and stable repeat purchase from the start.
The initial range should include best-performing flavor profiles such as our mint line, combined with clearly differentiated strength formats, enabling fast product adoption and stable repeat purchase from the start.
Optimized for High-Demand Markets
High-strength nicotine pouches operate in a different market dynamic, where demand is driven by experienced users and stronger product formats.
Success in these markets depends on clear strength differentiation, consistent product quality and the ability to maintain repeat purchase at scale.
Our portfolio is designed to meet these conditions, supporting strong sell-through and predictable demand.
Partners who also operate in strength-limited countries can cover those markets from the same supplier with our regulated nicotine pouches at 5–20 mg/g.
Success in these markets depends on clear strength differentiation, consistent product quality and the ability to maintain repeat purchase at scale.
Our portfolio is designed to meet these conditions, supporting strong sell-through and predictable demand.
Partners who also operate in strength-limited countries can cover those markets from the same supplier with our regulated nicotine pouches at 5–20 mg/g.
Request a Non-Regulated Market Price List
Complete the form below to receive our price list for your market.
Frequently Asked Questions
The high-strength range covers 50, 65 and 75 mg/g. It is produced for markets without statutory strength limits, where demand concentrates in the power segment. Two lines sit inside this range: the Ice Cool line, our most widely distributed product, and BLACK, a 50 and 75 mg/g range built for the same segment.
Markets without mg/g caps on nicotine pouches. Distributors, retail operators and e-commerce partners in these regions typically build assortments around strength differentiation. Before shipping, we confirm the regulatory status of the destination market with the partner — strength limits and notification rules change, and the check is done per market rather than per region.
Different regulatory environment, different buyer, different SKU logic. The high-strength line targets experienced users in markets without strength limits and carries higher margin per can; the regulated line (5–20 mg/g) is built for compliance-driven retail and long-term listing. Partners operating in both types of market usually keep the two under separate branding.
Start with 4–6 SKUs and build the range as a strength ladder rather than a flat assortment. A practical starting point is two mint profiles — Ice Cool, Freeze Mint or Cool Mint — plus two differentiated flavours such as Evilberry or Mango Storm. The BLACK line carries nine flavours in both 50 and 75 mg/g, so a partner can cover two strength tiers within one design system and keep the shelf block visually consistent.
Yes, provided both are permitted in the destination market. Combining lines within one order helps partners reach the 2,000-can minimum while testing two segments at once. Shipping and documentation are prepared per market.
Yes. The full 50–75 mg/g range can be produced under a partner's brand, with custom formulation, can design and packaging. High-strength white label projects follow the same process as the regulated range: brief, sample development, approval, production.
Fill in the price-list form with your market, business type and estimated volume. Our team prepares a personalised offer within 24–48 hours, including per-SKU pricing and shipping terms for your destination.